IN-HOUSE DESIGNS
Every new development is carefully evaluated by our team to ensure it meets Tour & Tate’s high standards and truly resonates with customers around the world.
About us
premium menswear without the premium price tag since 2020
Tour & Tate was created with one clear mission:
premium menswear without the premium price tag.
No middlemen, no inflated markups — just timeless pieces crafted with exceptional attention to detail.
What started as a small idea in Amsterdam, The Netherlands - has grown into an international menswear brand worn by customers in over 70+ countries. Yet our philosophy has never changed: deliver clothing that looks better, feels better, and lasts longer — all at a fair price.
Alexander Tour and Michael Tate, best friends since their college days, started Tour & Tate together with one shared vision: to create timeless, high-quality menswear at a fair price. What began as countless late-night conversations about fit, quality, and style quickly transformed into a bold idea — to build a brand that men could trust.
From the very beginning (2020), Alexander and Michael combined their strengths.
Alexander brought an obsession for perfect fits and premium fabrics.
Michael added his sharp eye for design, detail, and modern silhouettes.
Together, they set out to create clothing that looked refined, felt incredible, and offered true value — without the inflated markups of traditional fashion brands.
What started as two friends trying to design the perfect pair of trousers has now grown into a global menswear brand. Today, Tour & Tate offers a full collection of versatile, sophisticated garments worn by customers worldwide — from outerwear and knitwear to trousers, shoes, and everyday essentials.
Driven by craftsmanship, fair pricing, and their shared commitment to excellence, Alexander and Michael continue to shape Tour & Tate into a symbol of style, quality, and innovation. Their partnership, rooted in friendship and a passion for better menswear, remains at the heart of everything the brand stands for.
Made to Fit the Modern Man
Every product starts in Amsterdam with a single question:
“Would we wear this every day?”
From wide-leg trousers to premium outerwear, knitwear, and footwear, every piece is engineered for:
- Timeless style
- Everyday comfort
- A clean, tailored silhouette
- Versatile wear — from office to weekend
No loud logos. No seasonal hype.
Just pieces that elevate your wardrobe effortlessly.
PREMIUM MATERIALS
Every design is refined to deliver adaptability and comfort at a fair price. After countless samples, adjustments, and re-measurements, we perfected a material blend that achieves the ideal balance of premium fit and quality.
FAIR PRICING, ALWAYS
We believe great style shouldn’t come with inflated markups. By working directly with trusted manufacturers and removing unnecessary middlemen, we invest more into quality — not overhead. You get premium materials, perfect fits, and long-lasting craftsmanship at an honest, fair price.
Our Promise
We design pieces that last.
We price them honestly.
We deliver them fast.
And we never compromise on quality.
Tour & Tate exists for the modern man who wants premium style, fair pricing, and zero nonsense.
Welcome to the new standard of menswear.
